Prologue

“HUMAN ATTENTION IS ONE OF THE RAREST AND MOST VALUABLE RESOURCES WE HAVE. WE MUST VALUE THAT ATTENTION WITH QUALITY IDEAS.”
BRUNO GIUSSANI, TED.

WE ARE Pi is chuffed to announce Film Gold, Craft Silver and a 2nd Place accolade for Independent Agency of The Year at the Dubai Lynx Awards, despite not being based in the Middle East!

WE ARE Pi are ecstatic to hear that The Human Arabesque film for TEDxSUMMIT has been awarded three times at the 2013 D&AD in London.

During Bill Clinton’s speech in Cannes last year, ‘How Advertising Can Heal the World’, he asked the creative industry to step up and take responsibility for making the world a better place.